Running your own business gives you the ability to create your ultimate lifestyle, whatever it happens to be.
All you need is the right knowledge to make it happen.
So we’ve compiled 10 of the best books that give entrepreneurs an outstanding educational foundation.
Read them, think about them, act on what you learn, and you’ll be empowered to create your business – and your life – on YOUR terms.read more
Your website’s ultimate purpose is this: to drive new sales leads to your business.
Everything on your website should be engineered with that end goal in mind. If not, your website is nothing more than an expensive, pretty piece of digital fluff.
Here’s the good news. It’s actually pretty easy to turn any website into a lead generating machine that works tirelessly 24/7 to fuel your business.
Read on to find out 5 easy strategies that will start working right away.read more
Ok, this might seem kind of crazy but I’m going to say it:
Just because a client is paying you, it doesn’t mean you should do everything humanly possible to keep them happy.
There, I said it. Crazy huh? I can hear you shouting from here…
But I need to make my clients happy! Otherwise they’ll get angry, they’ll leave, and my reputation will suffer!
Sometimes, all of these things are OK.
Stop hyperventilating. Let me explain why you need to say no.read more
Most entrepreneurs start their own business to create a lifestyle filled with less work and more freedom. But too often, a few years later they realise with horror that their business has simply become another ‘job’.
Here’s the problem: when your business isn’t scalable, it desperately needs you. Every little decision and action requires your input.
The wheel needs you to keep it turning.
When your business is scalable, it can expand beyond the capabilities of any one person. It doesn’t need you to be there to run it – like any well functioning system, it can operate on its own.read more
If you want your business to really take off and fly, you need to become the authority in your niche. You need to be the go-to person, the one people listen to and seek advice from.
Because when your stellar reputation precedes you, you’re already positioned as the best choice for potential clients.
Closing sales becomes easier, business opportunities multiply, and profits soar.
Read more to find out how to position yourself at the top.
Do you know what the most important ingredient of any marketing strategy is?
It’s not your website. It’s not a big email list, or a legion of faithful Facebook followers.
Sure, those things are handy to have… but not essential.
It’s your customer avatar.
This is the ingredient that will ultimately make or break your marketing strategy.
Read this article to find out exactly how to create one for your business.read more
A huge amount of potential customers look for local businesses online. The great news is that it’s pretty easy to optimise your website for local SEO, and take advantage of this traffic goldmine. Check out this article for 3 quick and easy ways to improve local SEO.read more
Regular marketing channels such as YouTube, blogging, Facebook etc… are all saturated with competitors. So change your approach with these fresh marketing ideas your competitors don’t know about… yet. use the ideas you’ll find here to be a big fish in a small pond (and have heaps of fun while you’re at it).read more
As a solopreneur, the line between working hard and working smart can sometimes get blurry. If your to-do list is threatening to eat you alive, use these simple productivity hacks to save time and energy, and manage your day like a BOSS.read more